We’ve gone pink for October

We've gone pink for October. Like the new look? We might even keep it this way, it's pretty rockin' huh?

Sneaky Publishing

Courtesy of your Camarilla publisher some different content has been sneaking on to Lost At E Minor lately. Some arty wall decals and innovative furniture followed a heads up on the 10 shoots on 10 styles photoshoot project and a Romance Was Born / Alice Euphemia piece by Miss ...

Fashion Marketing 2.0

Web 2.0 image by Kosmar With the upcoming online publishing panel at TINA the time is ripe for a gripe on the remarkable lack of new media engagement in the Australian independent fashion industry. A select few designers are embracing new media with the majority left on the outside, thinking they ...

State of Emergency

In theme with the 5 year anniversary of 9/11, Vogue Italia presents a creative, thought-provoking spread kindly scanned by an enterprising Livejournal blogger. While there's no Australian independent fashion involved it's arty, moody and deserves a mention. Distasteful? Arousing? You decide.

Alpha60 update from NowNow

Having no time for any bullshit "glam gossip", Zed Leppelin over at NowNow brings us an update with Alpha60 designer Alex including an outline of the current collection, a heads up on the new guerrilla store and some random commentary on remotely relevant but rather humourous asides. Well worth a ...

Social media: Tight Knickers on YouTube

YouTube is a whole lotta fun. It used to be a place for browsing stupid vids to waste time and have a laugh. Then it became an outlet for viral marketing. Then it was embraced by celebrities who wanted a dedicated new media channel. A couple of days ago one ...

Knit me knot

I knit. Correction, I love to knit. Its monotonous, mechanical movement invokes the most Zen-like state of relaxation. Plus, I churn out lots of colourful scarfs for my housemates! Yet, despite my enthusiasm for this age-old past time, my capability is obviously, extremely limited. Someone doing a far superior job is ...

Isson Eyewear 2007 Collection

The 2007 collection from Isson Eyewear is launching in September, but if you scoot over to the website you'll see what's on offer. We're talking plastic, tortoiseshell and layers, with vintage styles still gaining even more traction in the market. Sweet collection, check it out.

Sass and Bides ‘Organic Bling’

Alexander McQueen S/So6 pic courtesy of style.com Over at the Herald Sun Sass and Bide offer a sneak peek into their forthcoming collection due to hit the New York runway at Olympus fashion week on September the 9th. The duo appeared a little jaded, and from the selection of garments they presented ...

Retro revival

pic by Swiss Army Knife All hail the Retro Revival, that ongoing shoutout to anything old and outdated. Our obsession with the trinkets, games, clothing, and iconic figures that have shaped our youth (misspent or otherwise) lurks deep in our inner-consciousness, to periodically burst forth in brilliant shades of fluoro pink ...

Kit’s Collaboration

pic courtesy of Vogue.com.au  Kit Willow and Portmans score first place in the Australian race to emulate the hugely successful trend for designer/high street partnerships. These designer/high street collaborations are flourishing on the high street retail scene in Europe and the USA with some pretty off the wall collaborations such as ...

Stories in golden silence

pic via refinery29.com Stella Kae of the esteemed Refinery 29 has just featured Sydney's Silence Is Golden! The piece focuses on the storytelling concepts embraced by designers Olivia Shih and Kelvin Tam and mentiones the label already has the "folks in fashion circles talking." Big things to come from these guys. ...

Shading the Kids

An ode to sunnies- the staple item that we all need; shielding eyes from the intense glare of an abrasive world, covering our faces when they’re not at the best, and entertaining a private eye-spying sanctuary, enabling one to surreptitiously observe those whom one doesn’t want to be noticed ...

Fresh cuts from Limedrop

Have you ever seen childhood prints fused with charm? You have now... these sneak peeks from the Spring/Summer 2006-2007 collection from Limedrop is a refreshing blend of playful prints and mature style. Suitably named 'I Fell in Love with my Librarian', the collection features stenciled details creating a quirky edge ...

The importance of researching your brand

Pic by Janie Barrett via SMH From Mark Coultan and Pattie Huntington via SMH: The designer jeans label Tsubi will be no more - at least outside Australia - after settling a trademark infringement dispute with the US shoe label Tsubo. The boys will keep Tsubi in Australia, but in the rest of ...


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September 9th 2007
Tags: Men, Women, Look Book

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It’s Springtime in Australia

Independent fashion for Spring/Summer 07/08 is heating up in Australia, and a range of nice finds have been spotted by Lost At E Minor recently. Injury's 'Fight Club' collection and the limited pieces from Melbourne-based Who Am Eye are the picks for the guys, and we're digging the girl's range ...
June 3rd 2007
Tags: Men, Women, Look Book

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The Apartment by Silence is Golden

Taking chic European influences, masculine and feminine elegance and drawing from a broad palette of colours and fabrics, The Apartment by Silence is Golden is a strong Spring/Summer 07/08 collection that unravels a complex story through high-end independent fashion. Our online pharmacy is the perfect ...
May 20th 2007
Tags: Men, Look Book

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Money by Mixing Cultures

'Money' is another casual, hand-painted limited edition range by Mixing Cultures. Nice collection. Available now.
May 16th 2007
Tags: Shows, 2007

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Children of the Evolution by Artsu

Boasting 'bold prints and carnival colours', Nik Philpott's Artsu collection starred in RAFW's New Generation show with a mature confidence and nicely refined impression. Under the guidance of Alex Zabotto-Bentley, Artsu has styled a strong, layered collection of colour and attitude. Available now.
May 9th 2007
Tags: Shows, 2007

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Keeping It Real at RAFW

The cocktails have dried up, the music has faded away and the coloured lights have stopped dancing over Sydney's Circular Quay. Rosemount Australian Fashion Week 2007 has drawn to a close, and amongst the international buyers, high fashion designers and crowds of traditional media some of our favourite emerging ...