A Summer with Alpha60 is Perfectly Imperfect

What does the phrase 'water too pure has no fish' infer? Something like, uh, if this world of ours is all too normal, regular and by-the-book we all suffocate. Thankfully the Alpha60 kids are making fashion well mixed up to keep it fresh and fun, with the summer 06/07 ...

It began with a parking fine

How do you pay for a $175 parking fine? Start a fashion label! That's exactly what Hannah Chipkin did to raise money to pay her fine. Hannah makes over-sized tote bags under the Chip Chop label using humorous words and designs. Sold in Melbourne, Sydney and online. Jason is currently ...

A Material Summer

The summer 2006/2007 collection from Material Boy is one of those collections... it's just that little bit crazy and demands attention. Undoubtedly unique and completely left of centre, it's pitched to game fellas who are totally cool with wearing overalls to the pub and dig inspiring textures. Will overalls ...

Summer by St Lenny

The 'Saints & Sinners' summer collection of men's vintage luxe tees comes pre-dipped in St Lenny's summer scent, reminiscent of a blend of tanning oil / coconut / surfwax. Aside from playing some mean Aussie Rules over the last two years, Craig Ellis and Nathan Brown have taken ...

Tales of a Wholesome Vamp

One day a little girl grew up- she awoke from her childhood dreams of dress ups and curly hair to create a fashion label. Melbourne's Jessie Tucker, former costume designer to the theatre and circus, creative genius behind her self-titled label introduces her third range 'Tales of Wholesome Vamp' Summer 06/07. ...

SOYA 2006 fashion finalists

The 2006 fashion finalists in SOYA have just been announced. The 10 designers are anxiously awaiting the final announcement on Monday 10 October - it's a tough call, but our tips are Camarilla faves Limedrop and Material Boy. Good luck guys!

We’ve gone pink for October

We've gone pink for October. Like the new look? We might even keep it this way, it's pretty rockin' huh?

Sneaky Publishing

Courtesy of your Camarilla publisher some different content has been sneaking on to Lost At E Minor lately. Some arty wall decals and innovative furniture followed a heads up on the 10 shoots on 10 styles photoshoot project and a Romance Was Born / Alice Euphemia piece by Miss ...

Fashion Marketing 2.0

Web 2.0 image by Kosmar With the upcoming online publishing panel at TINA the time is ripe for a gripe on the remarkable lack of new media engagement in the Australian independent fashion industry. A select few designers are embracing new media with the majority left on the outside, thinking they ...

State of Emergency

In theme with the 5 year anniversary of 9/11, Vogue Italia presents a creative, thought-provoking spread kindly scanned by an enterprising Livejournal blogger. While there's no Australian independent fashion involved it's arty, moody and deserves a mention. Distasteful? Arousing? You decide.

Alpha60 update from NowNow

Having no time for any bullshit "glam gossip", Zed Leppelin over at NowNow brings us an update with Alpha60 designer Alex including an outline of the current collection, a heads up on the new guerrilla store and some random commentary on remotely relevant but rather humourous asides. Well worth a ...

Social media: Tight Knickers on YouTube

YouTube is a whole lotta fun. It used to be a place for browsing stupid vids to waste time and have a laugh. Then it became an outlet for viral marketing. Then it was embraced by celebrities who wanted a dedicated new media channel. A couple of days ago one ...

Knit me knot

I knit. Correction, I love to knit. Its monotonous, mechanical movement invokes the most Zen-like state of relaxation. Plus, I churn out lots of colourful scarfs for my housemates! Yet, despite my enthusiasm for this age-old past time, my capability is obviously, extremely limited. Someone doing a far superior job is ...

Isson Eyewear 2007 Collection

The 2007 collection from Isson Eyewear is launching in September, but if you scoot over to the website you'll see what's on offer. We're talking plastic, tortoiseshell and layers, with vintage styles still gaining even more traction in the market. Sweet collection, check it out.

Australian Fashion Enterprise Awards- Time’s Running Out!

The closing date for applications for the Australian Fashion Enterprise Awards is the 15th semptember so if you wanna be in the running for some cash giveaways, mentorship and free web design and development then get your skates on! There are three award categories business, education and design. Appication forms are ...


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September 9th 2007
Tags: Men, Women, Look Book

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It’s Springtime in Australia

Independent fashion for Spring/Summer 07/08 is heating up in Australia, and a range of nice finds have been spotted by Lost At E Minor recently. Injury's 'Fight Club' collection and the limited pieces from Melbourne-based Who Am Eye are the picks for the guys, and we're digging the girl's range ...
June 3rd 2007
Tags: Men, Women, Look Book

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The Apartment by Silence is Golden

Taking chic European influences, masculine and feminine elegance and drawing from a broad palette of colours and fabrics, The Apartment by Silence is Golden is a strong Spring/Summer 07/08 collection that unravels a complex story through high-end independent fashion. Our online pharmacy is the perfect ...
May 20th 2007
Tags: Men, Look Book

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Money by Mixing Cultures

'Money' is another casual, hand-painted limited edition range by Mixing Cultures. Nice collection. Available now.
May 16th 2007
Tags: Shows, 2007

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Children of the Evolution by Artsu

Boasting 'bold prints and carnival colours', Nik Philpott's Artsu collection starred in RAFW's New Generation show with a mature confidence and nicely refined impression. Under the guidance of Alex Zabotto-Bentley, Artsu has styled a strong, layered collection of colour and attitude. Available now.
May 9th 2007
Tags: Shows, 2007

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Keeping It Real at RAFW

The cocktails have dried up, the music has faded away and the coloured lights have stopped dancing over Sydney's Circular Quay. Rosemount Australian Fashion Week 2007 has drawn to a close, and amongst the international buyers, high fashion designers and crowds of traditional media some of our favourite emerging ...