YouTube is a whole lotta fun. It used to be a place for browsing stupid vids to waste time and have a laugh. Then it became an outlet for viral marketing. Then it was embraced by celebrities who wanted a dedicated new media channel. A couple of days ago one of the coolest indy mags in our wide land hosted a curated YouTube screening gig in Melbourne.

Also sneaking in on the YouTube mayhem is Sydney label Tight Knickers. I had the pleasure of seeing these guys running amock and causing controversy at MAFW, and now they’re at it again in the new social media space. Have a peek at what they’ve come up with.