Pic by Janie Barrett via SMH

From Mark Coultan and Pattie Huntington via SMH:

The designer jeans label Tsubi will be no more - at least outside Australia - after settling a trademark infringement dispute with the US shoe label Tsubo.

The boys will keep Tsubi in Australia, but in the rest of the world the label will now be known as Ksubi. Looks like they just picked another commonly silent letter. The guys are happy with the outcome and that’s what matters - we all know they’ll continue to be successful no matter what gets in their way.

Many other labels would struggle with such a significant re-brand. Time will tell, but we can be confident the Tsubi/Ksubi machine will roll on.